Las Vegas may be famous for gambling, but for a handful of days every year, it’ also a mecca for the American automotive aftermarket industry.
Each year, the SEMA (Specialty Equipment Market Association) show sees the unveiling of new and updated aftermarket products for the auto industry, and while it’s a trade-only show, it seems an increasing number of public and enthusiasts seem to find their way into the event!
As a trade show, exhibitors are always looking for new and unusual ways to show off their products. This usually takes the form of a stunning custom car or two, but if you service the 4x4 and off-road end of the market, a suitably customised offroad machine usually takes pride of place.
While the OEM side of the industry, represented by the Likes of Ford, GM (mainly Chevrolet) and Fiat Chrysler Automobiles (mainly Jeep) have the biggest and busiest stands, the other exhibitors often rock up with something just as cool and eye-catching.
Case in point with the latter was the ‘Four Horseman’ from Maxlider. Taking a classic Ford Bronco from the early ‘70s, Maxlider stretched the body to add a second set of doors, turning the compact offroader into a three-row six-seater, then threw in a supercharged V8 to boot! Unfortunately, we couldn’t get any images of it, but look for ‘Maxlider Four Horseman Bronco’ online – it’s one cool rig.
Like any recent year at SEMA, there’s really too much to cover in its entirety, so here’s a snapshot of some of the more intriguing and interesting 4x4s and SUVs that featured at SEMA 2017.
Words: Mike Ryan
Photos: FCA Media and Newspress UK