Jeep remote dealership search - winners and losers

Launched on June 22, "The World's Most Remote Dealership" promotion, to celebrate the Australian launch of the all-new Jeep Cherokee, saw over 49,000 people register for their chance to win a cheap Jeep via the Jeep app download.

When the app revealed the dedicated number to telephone on the morning of July 10, there were over 30,000 calls. The first ten 'qualified callers' (ie. with sufficient funds to pay the $10K price and means to get to the dealership location) were understandably excited, but problems with accessing the number, along with a leak of the number prior to the July 10 reveal, has led to anger from potential customers and even threats of legal action.

With the ten winners having now made their $10K payment, finding the World's Most Remote Dealership is the next step. The location has been revealed, but not pinpointed, as being 30kms out of Silverton, near Broken Hill in NSW.

The winners came from all corners of Australia; Tasmania, Western Australia, South Australia, Queensland, New South Wales and Victoria.

The ten will now be required to reach the remote NSW location by Saturday July 26, to take delivery of their new Jeep Cherokee Longitude.