To promote the launch of the brand's first concept stores outside North America, a fleet of Hyundai Santa Fe SUVs will providing towing power for a convoy of vintage caravans touring around Sydney.
Each caravan will feature unique theming based on one of Williams-Sonoma's brand concept stores - Williams-Sonoma, Pottery Barn, Pottery Barn Kids and West Elm - recently open in Bondi Junction.
With its 2500kg towing capacity* and looks that suit the upmarket brand, the all-new Santa Fe was seen as a natural fit for the launch of Williams-Sonoma brand in Australia.
The caravan convoy visited Paddington and Bondi last weekend, and will return to the city this weekend (11th-12th of May).
Customers with be offered a glimpse into a new realm of home and lifestyle retailing with the opportunity to receive branded product and promotional gifts.
*Towing capacity for Hyundai Santa Fe 2500kg braked / 750kg unbraked (manual transmission) and 2000kg / 750kg (automatic transmission).