Dollar high, Peugot low

In what represents a significant reposition for the model, the drive away price of a Peugeot 4007 has been reduced to $37,990.

"This is a significant reduction which has been achieved through both the increased value of the Australian dollar and some tough negotiations with the factory," Peugeot Automobiles Australia Marketing Manager, Richard Grant, said. "We believe it represents unparalleled value, especially given the 4007's generous specification level.

"The entry level ST includes on-demand 4WD, six airbags, rain-sensing wipers, Bluetooth, climate control, cruise control, acoustic parking sensors, ESP and one of the smartest tailgates in the business.

"The SV adds automatic transmission, a third row of occasional seats, leather upholstery, an electrically-operated driver's seat, front seat heaters and Xenon headlights, as well as 18-inch alloy wheels. And it still comes in at comfortably less than $50,000 drive away.

"The 4007 has now become one of the great bargains of the entire SUV market and is utterly unmatched among European marques. We're very excited about the potential of the model and we're looking forward to welcoming many more owners to Peugeot's ranks as a result."