Beckham puts her name to Range Rover Evoque
The Special Edition four-seat coupe will be limited to 200 units, with each one hand-finished by Land Rover's Engineering to Order (ETO) division. Bespoke luxury and sporting details exclusive to this limited edition Evoque include:
- Santorini gloss black detailing over matte grey paint
- Unique 20" gloss black forged alloy wheels with rose-gold accents
- Rose-gold plated grille surround and badging
- Soft vintage inspired tan semi-aniline leather seats, door inserts, armrests and cubby lid.
- Exclusive rose-gold plated interior accents
- Unique and ultra-luxurious mohair floor mats and microsuede headlining
- New interior trim materials include Grand black lacquers veneers, textured aluminium and soft-feel black paint
- The Beckham-badged Evoque Special Edition will come with a bespoke four-piece leather luggage set and a hand-sewn leather wallet for owner's manual signed by Victoria Beckham.
The Special Edition is also distinguished as the first ever Land Rover to feature exclusive hand-finished matte paint. China will receive the first allocation of these limited edition machines.
Gerry McGovern, Director of Design, Land Rover explains: "The design of Evoque has truly captured the hearts of customers worldwide. Working with Victoria the intention was not to change the fundamental architecture and award winning design of the Range Rover Evoque. We wanted to create a Special Edition that extends its character in a new direction through understated, restrained colour and detail changes.
"Both Land Rover and Victoria Beckham are British luxury brands with credibility and global appeal, this dual 'Britishness' makes the collaboration even more exciting especially when considering the huge audience for bespoke products around the world, particularly in China, Russia and Brazil where Land Rover is growing".
Victoria Beckham said: "I was very excited to be working with Land Rover as I have an enormous amount of respect for the brand. I've always driven a Range Rover, for me they are the epitome of quality and luxury.
"For me you should feel luxury. My brand is known for quality and workmanship and so is Land Rover. So for me it felt like the perfect collaboration."
"When I first started working with Gerry and the design team, on the Evoque Special Edition I did a lot of research, and created mood boards to show the team my love of timeless and classic design. I looked at yachts, luxury jets, classic cars, movies, personalities and fashion.
"It's the small detail that makes all the difference. I want everyone who gets into this car to feel special and empowered by its quality and craftsmanship. I like that it feels luxurious but also has quite a classic edge to it as well as a contemporary feel."
Land Rover Director of Design, Gerry McGovern said: "Working with Victoria in our design studio at Gaydon certainly created a buzz within the team. But we quickly recognised our similar design tastes and ambition for this car. For example at the first meeting, Victoria herself inspired the use of rose gold. She was wearing dark clothes and no jewellery apart from a rose gold man's watch. I was struck by the juxtaposition of the masculine watch on a very elegant, feminine wrist. We both agreed it was the ideal way to introduce a softer touch to this bold, assertive exterior colour scheme."
"Throughout the process we were keen to ensure that the vehicle would appeal equally to both men and women, in fact Victoria always maintained that she wanted David to be proud to drive this car. We fully enjoyed working with Victoria and I am confident this special edition will appeal to discerning luxury consumers globally."
The Range Rover Evoque Special Edition with Victoria Beckham is a four-seat coupe, powered by the lightweight, all-aluminium 177kW 2.0-litre petrol engine and features four-wheel drive with Land Rover's award-winning Terrain Response system.
Land Rover Australia will be evaluating consumer reaction to the vehicle before confirming whether it will be available for sale in Australia.
