Anaconda's New Store!
He had formerly been a business reporter at Melbourne's popular daily, The Age.
Anaconda currently has eight stores - four in Queensland, one in NSW, one in Victoria, one in WA and one in SA, with expansion plans throughout Australia in the near future.
"We opened our first Anaconda store three years ago in Victoria in the suburb of Bayswater," Darvall said.
"At Anaconda we pride ourselves on inspiring, equipping and enabling people to get outdoors and experience their own adventure. Anaconda is for all outdoor types from hardcore adrenalin junkies to families on holiday and the whole spectrum of people in between.
"The concept behind the stores is based on our belief that Australians want to be entertained and have fun whilst they are shopping so pieces of equipment such as climbing gear, tents, gas lanterns and stoves can all be tested in store. Climbing pinnacles for indoor rock-climbing and a kayak pool are in our stores to give customers a feel of the 'real experience'," he added.
The new store is located on the corner of Settlement Road and Breakwater Road, and offers over 35,000 products for camping, fishing, climbing, cycling and kayaking from famous brands like The North Face, Columbia, Merrell, Garmin, Macpac, Kona, Edelrid, as well as Anaconda exclusive brands Spinifex, Denali, Mojiko Tactical, Canyon, Dune, Fluid and others. For customers who haven't decided to invest in the equipment and want to trial it first, Anaconda not only sells products but also rents a range of them out.