Mitsubishi to revive Ralliart brand
After being discontinued in Australia six years ago and shelved even further back in some overseas markets, Mitsubishi’s Ralliart sub-brand is set to make a return.
![Mitsubishi to revive Ralliart brand](https://just-prod-assets.s3.ap-southeast-2.amazonaws.com/s3fs-public/inline-images/Mitsubishi-L200-2020-1600-02.jpg?WS3m7loel0.qZJh8vk9deH7MnvUk9p1O)
Mitsubishi CEO, Takao Kato, confirmed Ralliart’s return as part of a presentation announcing the carmaker’s EOFY earnings.
“We have decided to relaunch the Ralliart brand for customers in Mitsubishi Motors brand who want to add to Mitsubishi Motors-ness even more,” said Kato.
“For customers who wish to experience our Mitsubishi-ness, we will launch custom-made accessories for our model line-up as well as re-entering motorsport events around the world.”
![Mitsubishi to revive Ralliart brand](https://just-prod-assets.s3.ap-southeast-2.amazonaws.com/s3fs-public/inline-images/Mitsubishi-L200-2020-1600-09.jpg?CHmfJLnx8Rq8EL_JupGSM1WC4gGbEUlT)
Before it was shuttered, Ralliart enjoyed a long and successful history with Mitsubishi, being connected to the carmaker’s successful World Rally Championship campaigns initially, then the Dakar Rally, which resulted in 12 victories for the Pajero – the most of any single model.
To homologate the competition models for racing, various ‘Evolution’ production vehicles were built, including a Pajero Evolution that is now highly collectable.
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As Kato indicated in his statement, the revival of Ralliart will see Mitsubishi return to racing in a factory capacity, presumably in the off-road arena, and bring a range of performance parts to market.
Specifics on where Mitsubishi will race and what parts will be offered are unclear at this stage, but it seems a Triton may be the first beneficiary of the revived programme, as the presentation included a rendering of a Triton wearing a specific body kit, striping and other details in addition to a Ralliart nameplate.