At their ‘Triton World’ global reveal for the all-new Mitsubishi Triton in Thailand, Mitsubishi Motors Corporation presented a trio of vehicles equipped with accessories from TJM that have been designed specifically for the new, sixth-generation version of the popular ute, showing just how adaptable the Triton can be to a range of roles and owner requirements.
According to Mitsubishi, they chose to collaborate with TJM on a fresh range of off-road and outdoor adventure accessories for the new Triton due to TJM’s “50 plus years of experience producing high-quality 4x4 accessories”. The synergy can also be explained by the fact that the Triton will be built in Thailand and TJM’s parent company, Aeroklas, is Thai-based as well.
TJM say their engineering teams in both Australia and Thailand worked tirelessly to develop 46 different products in time for the launch of the all-new Triton in July. Combined with products from Aeroklas and XGS, the accessories range for the new Triton – all of which have been designed specifically to suit the new model – includes vehicle protection products, suspension upgrades, recovery gear, snorkels, lighting and even camping gear.
“We’re excited to see this work finally come to life with Mitsubishi Motor Thailand,” said Deputy Managing Director TJM Thailand, Trin Yiamyongchai. “The agile relationship we have with Mitsubishi has enabled us to produce accessories that will allow Triton customers to create bespoke vehicles that align with their exact needs and lifestyle.
“At TJM we know our customers want Power for Adventure, but we also know that they want to go that bit further and Take the Lead,” Yiamyongchai adds. “Our range of accessories for the Triton empowers our customers to do exactly that. They can add the precise elements they need to make a real difference in whatever they choose to do.”
Based on the concept of ‘Power for Adventure,’ the all-new Triton will be a global vehicle for Mitsubishi, with exports to 100 countries, starting with Asia and Oceania. Triton will also return to the Japanese market for the first time in 12 years. The success of the Triton in Australia means we’ll be one of the first markets to receive the sixth-generation Triton, with local deliveries expected to commence from February, 2024.
TJM, which is celebrating its 50th anniversary this year, sees Mitsubishi’s global ambitions for the Triton translating into great things for the TJM brand in the future.
“This collaboration is a great opportunity for our business to go beyond the all-new Triton’s market segments and take that one step further. We can provide Mitsubishi’s customers the freedom to enhance a vehicle to their individual requirements,” said Aeroklas Asia Pacific Group CEO Greg Kelly.
“Here in Australia, the birthplace of TJM, we’re really excited by what this will mean for our customers. The Triton has consistently been a top-ranking vehicle in Australia, and through this collaboration, we can assist Triton customers do a lot more with their vehicles.
“The team at AAPG are looking forward to working with dealers right across Australia to ensure the success of the all-new Triton.”