Sometimes, Mopar concepts created for the annual SEMA aftermarket industry trade show in the US are wild and sometimes they’re mild. With the Grand Cherokee L ‘Breckenridge’ concept, it was the latter, with the changes limited to one-off paint and interior trim, as well as a small selection of production and custom parts.
Taking its name from the town in the Colorado Rockies known for its year-round skiing, the Breckenridge concept was all about luxury, with premium finishes applied inside and out.
Based on a 2021 Grand Cherokee L seven-seater, the concept was finished in two-tone ‘Magnetite’ matte/metallic blue and gloss black paint, accented with satin bronze treatment on the grille and badging.
A gloss black finish on the Mopar 21-inch wheels included black nuts and centre caps, picking up on the factory finish of the Grand Cherokee L’s lower grille insert and mirror caps. Selected other exterior trim pieces were also finished in gloss black, as was a Thule cargo box that’s held in place with Mopar roof bars.
The custom colour treatment continued inside the Breckenridge concept, with all three rows of seats featuring Palermo leather trim in a pastel Atmospheric Blue shade, with the colour and quilted finish of the seat bolsters applied to the door cards, too.
Atmospheric Blue also featured on the lower dash and centre console, above which a mix of satin bronze and walnut trim was added, with ambient lighting separating the finishes. Satin bronze and walnut detailing was also added to the steering wheel, with the dash and upper doorcards finished in black.
Mopar pedals with rubber inserts for grip and Mopar all-weather floor mats were fitted – presumably to handle wet boots after a day on the black diamond runs!
Amongst the finishing touches on the Breckenridge concept, Mopar added rear seat ‘comfort pillows’ in Atmospheric Blue and a Jeep-branded Olivet hard-shell luggage set.
One of seven concepts Mopar created for the 2021 SEMA automotive aftermarket industry trade show, the Grand Cherokee L Breckenridge concept was arguably the most subtle and “real world” of the lot, suggesting it could be a taster for upcoming production paint options, features and finishes.
These SEMA creations followed seven others that Mopar unveiled earlier in 2021 at the Easter Jeep Safari.
“These seven new custom vehicles demonstrate the passion, creativity and innovation of the Mopar team'' said Mark Bosanac, North America vice president, Mopar Service, Parts & Customer Care.