The international market for all-terrain SUVs has been growing strongly since 2005. In Russia, all-terrain vehicles have long been predominant and currently account for 20 percent of the market, the majority being in the compact SUV segment. In China and Western Europe the market share of the SUVs has reached 10 percent, and covers a variety of customer demands. In Europe, this market share of the SUVs in segments C and D is increasing to the detriment of the SUVs of the E segment. In China, it is the attraction of the vehicle's status that is sought after. In Europe, SUVs fulfil the demand for distinctive, compact multipurpose vehicles with an environmental impact comparable to that of a conventional saloon.
And in Australia, SUVs have accounted for a massive 23.5 per cent of sales for the first eight months of 2011.
Peugeot's new 4008 is the ideal response to this burgeoning demand. To be presented as a world première at the 2012 Geneva Motor Show, the 4008 will go on sale initially in international markets from the second quarter of next year.
A complete range of all-terrain vehicles
With the 4008 Peugeot completes its range of vehicles suited to the variety of demands made by all-terrain customers. The 4008 is aimed both at customers who already own an all-terrain vehicle and at those looking for an alternative to saloon cars or MPVs. It's a vehicle synonymous with leisure.
In Europe, it will be targeted specifically at customers who appreciate strong and dynamic performance, with a need for multi-purpose use and efficient fuel economy.
It is born of the PSA/Mitsubishi partnership but the 4008 has a strong Peugeot identity and palpable European style.
Peugeot's unique identity is demonstrated in the floating grille and the feline design of the lamp units with the marque's visual signature: at the front, a line of LED daylight running lamps that complement the headlamps and at the rear, three sculpted red claws making up the rear lamps.
The 4008's off-road character is emphasised with a vertical grille design, the inclusion of body sill protectors and prominent wheel arch protection trims to accommodate large 18-inch wheels enhanced by the sophisticated design of the wheel rims.
The almost-horizontal bonnet grooves and the style line - which extends to the rear wing where it dips again crossing the lamp - make for a highly distinctive and personal appearance. They seem to hollow out along the body side, accentuating the strong and dynamic aspect of the 4008.
The exterior is highlighted by chromed components and the interior ambiance is enhanced by a careful choice of materials including the soft texture fascia extending to the instrument panel visor and the lacquered black detail of the centre console. A panoramic glass roof provides an airy environment with light flooding in, and is supplemented with side LED reading lamps.
With its strong and distinctive style, the 4008 is firmly rooted in the world of international compact SUVs. Its features and its equipment - like the Open & Go system, 18" alloy wheels, a touch screen navigation system and the reversing camera - are a result of Peugeot's aim to provide a complete package for SUV buyers.
The platform of the 4008, taken in part from the 4007, has been reduced in length with shorter front and rear overhangs, down by 30 cm. Its long wheelbase and its wide front and rear track have been retained to guarantee maximum occupant space.
And yet its compact exterior dimensions - 4.34 m long, 1.80 m wide with a height of 1.63 m - make the 4008 particularly versatile. It's truly manoeuvrable as well as being highly versatile, so it's ideal for everyday use including in town and for leisure journeys or holidays.
4x4 transmission with electronic management
In four-wheel-drive versions the driver can select three transmission modes: "2WD", "4WD" and "LOCK" locking on four-wheel-drive. In both four-wheel-drive modes the distribution of the torque between the front and the rear is managed electronically. In LOCK mode the four-wheel drive transmission becomes permanent, with even greater distribution of torque to the rear wheels.
Peugeot believes this transmission will represent more than 80% of sales and in some areas it will be the only transmission offered, including in Europe.
A range of engines adapted to the market
There will be four engines:
1.6l 85 kW (116hp) / 152 Nm 5-speed manual
2.0l 113 kW (150hp) / 198 Nm 5-speed manual or CVT
1.6l HDi FAP 82 kW (112hp) / 270 - 280 Nm with overboost 6-speed manual
1.8l HDi FAP 110 kW (150hp) / 300 Nm 6-speed manual
In most world markets the 4008 will be marketed with the most appropriate power train while in Europe all engine and transmission combinations will be available.
The environmental performance of the 4008 is among the best in the segment.
Peugeot Automobiles Australia marketing manager Richard Grant says Australia will be among the first international markets to get the 4008 and he expects to launch it here in the second quarter of 2012.
Present in 160 countries, with 10,000 points of contact, Peugeot combines rigorous design and passion in all its activities. In 2010, the year of its bicentenary, Peugeot has confirmed its place as the leading French motor vehicle manufacturer in the world, has earned a place in the world classification of marques (ninth) and has sold 2,142,000 vehicles.
Peugeot is the only marque to introduce a complete mobility product range with cars and utility vehicles, scooters, bicycles and a wide range of services, including the Mu mobility service.